When we relaunched our site, we promised a write-up when the assistant went live. On November 7 "Ask Flux AI" switched from canned demo answers to a real AI model. It runs on every page of fluxitsolutions.net, and the same assistant now runs on our sister company's site too.
Demo first, on purpose
For three weeks the assistant ran in demo mode. It matched keywords to answers we wrote from our own site copy, and nothing left your browser. That let us watch what people asked before any AI was involved, and those questions became the first draft of its knowledge.
- OCT 18Demo mode: written answers
- REVIEW16 answers approved by a person
- NOV 7Live AI, same answers as its floor
It only knows what we approved
The assistant does not read our internal notes. It reads a short list of answers a person approved, plus a few playbooks for things like pricing questions and when to hand off to a human. Our internal notes stay on our own network. A separate step exports only the sections marked public and checks them for anything private before they go anywhere.
The most important feature of a business AI is what it refuses to make up.
Prices come from the page, not the model
Some answers show a card: our pricing, or a case study that matches your question. The AI does not write those cards. It can only pick which card to show, and the card's content comes straight from the website build. If our prices change, the cards change with the site, and the AI has no way to invent a number.
[ Pricing card from the site ]
A chat that does not cover the page
We went through seven rounds of mockups for the look. Side panels and floating bubbles covered the thing people were reading. The winner is a slim ask bar in the corner. Answers open in a sheet just above it, so you can keep reading while you chat. On a phone it becomes a bottom sheet.
Limits, so a bot cannot run up a bill
Each visitor gets a set number of messages, and the whole site has a daily cap. Past either one, the assistant quietly falls back to demo answers instead of failing. We do not store chat transcripts. We do log questions it could not answer, so the approved list grows from real questions.
- Always says it is AI
- Hands off to a person
- No transcripts stored
- Falls back, never breaks
Tested, then humbled
Before launch we tested it in English and Spanish, on pricing questions, and against people trying to talk it out of its rules. Answers came back in about two seconds. Then Matt visited the live site and got a demo answer. Our bot check thought anyone who typed within a second and a half of opening the chat was a script. Real people are faster than that. We tightened the check, and now only a hard limit can switch a visitor to demo.
What this means for your business
An AI on your site should answer from your words, show your real prices, admit what it does not know, and hand people to you. We build assistants that way, and we run one ourselves first.